The world’s largest breweries have purchasing agents to source their raw materials to ensure continuity of supply at low prices and favorable terms. Size matters, but their knowledge of the market gives them a competitive advantage. Other brewers often overpay for their hops. I’ve been finding inefficiencies in the hop market for decades. Now, I’d like to use that experience to help breweries save as much as 10% on their hop expenses. If you’re a brewer and that sounds good, keep reading.
The handful of people who understand the hop market like I do either supply hops to breweries or purchase them for the macros. I am the only hoponomics expert with 20+ years working in the industry, a Ph.D. in agricultural economics and NO ties to merchant/farmer groups. I can help you develop a strategy to time your hop purchases with the changing market, implement tactics to lower your costs and improve your ROI — all at no risk to you. You’ll receive actionable intelligence designed to give you a competitive edge. My goal … help breweries save $10 million on hops. I hope you’ll be a part of it.
Source: Modern Brewer Podcast Best of 2024 Episode.
LIMITED
I’m offering 25 spots to breweries producing between 1,500 and 500,000 bbl./yr. (1,800 - 596,000 hl./year) anywhere in the world. Sign up before March 31st to be part of group one. Sign up if you’d like to learn more. If you’re interested, but your brewery’s production is outside this range … sign up anyway. We can discuss the options.
WHAT YOU GET:
Money Back Guarantee: Brewers, if you don’t save more than my fee during the first 12 months, you can have your money back —no risk to you[1].
Custom Strategies: Tailored insights and analysis to help you take advantage of opportunities to reduce costs as the market changes.
Advanced Market Forecasts: Using a proprietary forecasting model combined with expert analysis I will provide members a clearer picture of the coming crop and the consequences for the market to enable better buying decisions. (Not a brewer but interested in these forecasts? Let me know).
Blends: Blends of public varieties that rival proprietary flavor options, promote competition and restore the independent farmer’s freedom to choose what they produce[2].
Confidentiality: All information shared will be subject to mutual non-disclosure agreements. Your participation in this program will remain confidential.
SIGN UP TODAY
Brewers: If you’re ready to save money on hops, and want to learn more about the offer, sign up today. We’ll talk about the details and you’ll have the opportunity to reserve your space if you’re one of the first 25.
Not a brewer? That’s OK. If you’d like to have access to the information available, let me know by signing up. We’ll set up a time to discuss the opportunities.
NOT FOR EVERYBODY
If your current approach works for you, that’s great[3]. This service is for brewers who are tired of BIG HOP and want to upgrade their hop sourcing strategy to save money.
If you know somebody who might be interested in taking advantage of this offer, I would appreciate it if you could share this article with them.
MACKINNON REPORT
I plan to continue writing articles for Substack at no cost for subscribers. I’ll publish my next article, The 2025 State of the Hop Industry, in two weeks. You won’t want to miss it.
[1] Terms and conditions apply. I’ll discuss those with serious applicants.
[2] Hop blends are not included in the consultant service offered. This will only be available once a threshold level of interest has been reached.
[3] Last year, a supply chain manager from a large craft brewery told me, “I don’t care if we’re paying too much for hops.” I was surprised, but it was an eye opener. Not everybody cares about saving money. I imagine the brewery’s owner might not have agreed, but I didn’t take it any further. To each his own.